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Business Intelligence

What is Business Intelligence 2.0?

Business Intelligence 2.0 and What it Means for Business


by IT Strategists

Business Intelligence 2.0 (BI 2.0) is a term that refers to new tools and software for business intelligence, beginning in the mid-2000s, that enable, among other things, dynamic querying of real-time corporate data by employees, and a more web- and browser-based approached to such data, as opposed to the proprietary querying tools that had characterized previous business intelligence software.

As a technology trend, business intelligence is still a powerful tool for enabling businesses to obtain right information at the right time and in the right format. One buzz word that has entered the 21st Century while somewhat remaining in stealth mode is the concept behind business intelligence 2.0. Recent history has shown that technology in conjunction with social web trends that gain a certain degree of momentum in the online realm tend to magnetically attract a 2.0 or 3.0 to their name.

What makes the concept of business intelligence 2.0 interesting is that it does not necessarily present a new form of business intelligence, but rather highlights key components of existing business intelligence that can provide data for companies in real-time and/or using web browser access to data.

Does Web 2.0 to 3.0 have anything to do with BI?

In a word, yes. The idea behind the Web 2.0 to 3.0 technology trend is that the web is being transformed into a database through social networks and other online resources that are ever more evolving and growing; these are online trends that businesses can use to interact with businesses and customers (or even within an organization) and allows for a richer engagement experience B2B and B2C.

With so much online data sharing from millions of users from around the globe, why not tap into this wealth of information and create meaningful data measurements from it?

Being able to obtain real-time reports is not the only aspect that makes business intelligence 2.0 stand out. Although the hype about adding 2.0 to just about anything can at times be questionable, one interesting element behind adding it to business intelligence is that it brands BI with an association to the power behind measuring online data–not just based on internal data findings. While business intelligence has always been about finding meaningful data from varying resources, BI 2.0 emphasizes the importance of finding meaningful data from an online community.

Having raw data that is then compiled into organized and relevant information can reveal a wealth of insight for most businesses and especially for decision makers.

Alexandre Vu

Alexandre Vu

Alexandre Vu, MBA, est président et fondateur de Stratégikal, agence spécialisée dans la mise en oeuvre de stratégies digitales, la conception de sites Web et le marketing sur Internet et les réseaux sociaux.

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